In a Journalistic World Full of Opinions on Reverse Mortgages, Where is the Truth?
One month into the year 2010, many people have heard at least something-good or bad- about reverse mortgages. This product has become extremely popular in the last couple years and its popularity continues to rise. However, with popularity also comes criticism. Every article that is published seems to be a minimal amount of information clouded by a storm of opinions.
Although this product is different from any currently on the market, reverse mortgages are a still lien on a person’s home, just like traditional mortgages. Unlike traditional mortgages, this financial product does not require a person make monthly mortgage payments for as long as they live in the home.
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read moreJournalists – give them what they want
A lot of effort spent on public relations is simply wasted because it does not meet the requirements of journalists. Get a good understanding of what they want, however, and you can safely coverage and building the reputation of your organization.
The vast majority of press releases that journalists receive directly into the trash – it’s a huge waste of effort on the part of the sender, not the light of the journalist. So what do they want? Following these guidelines will put you on track.
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