The Momentum of Conventional Wisdom
I have people come up to me and say OK Mr. Buckett, if this idea is everything that you seem to think it is, why haven’t economists like say Allen Greenspan, Milton Friedman, Paul O’Neil, or John Kenneth Galbraith embraced the ideals of Binary Economics and Capital Homesteading And to tell you the honest truth, I had exactly the same questions when I was first run over by KelsoAdler’s Capitalist Manifesto. I mean to me, it was so obvious and blatantly right that I wanted to know why in the world the experts hadn’t picked up on it, implemented it, and made the world a better place
But the more I looked at the situation, and the more knowledgeable friends I talked with, the more I began to understand why the experts WILL BE THE LAST ONES to tune into and endorse this incredible, but highly unconventional idea, regardless of how great it is. The reason is that they have far too much invested in conventional wisdom (far too much to lose) to ever embrace an idea as revolutionary as this. Even if they see it clearly, which most of them don’t, their conventional lock step prevents them from even talking about such things in public.
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Free Newspaper Advertising-How to Get Your Business On the Front Page
Everyone loves free advertising. In some ways it is the Holy Grail of business. But it has to be effective advertising seen by many people. One of my favorites is a newspaper article about your business. This is an elusive goal, and it can be difficult to achieve. Sometimes, it is just being in the right place at the right time. However, there are some basic techniques you can put into play to help position your business for exposure. I have personally used them to get 3 different articles written and published. These techniques have even put me on the evening news. And best of all, it only costs you some time and effort.
The key to this method is letting journalists know your business exists. I do not believe in waiting for someone to notice me. I prefer to tell them I am there. Realistically, journalists are always for a good story. Just tell them why you or your business would be a good story. Try to look at your business from an outsider’s perspective. Why are you special How does your business improve the lives of your customer Maybe you are the first one in your area to do what you are doing. Maybe you are about to celebrate an anniversary or milestone in your business. Have you recently received an award Find something special about your business that is newsworthy. You are excited about your business, otherwise you would not be doing it. Share that excitement. Do not expect someone else to decide what it is about your business that is exciting. Make it something that sparks the journalist’s interest.
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